MadLibs Original Version
We all remember those rainy, boring days as kids, when finding something to do was impossible. Parents around the world cheered as they were thrown a life raft when the Mad Libs books came along. You remember, “The worlds best word game”. Fill in the blanks with words that made the most sense. It was just a mad ‘ol time.
Back in February 2010, those warm, fuzzy feelings we had as a kid all came back when Luke Wroblewski introduced the world to Mad Libs style landing pages. His post about his Mad Libs test generated quite a bit of buzz. By changing the style of the form on the landing page to a Mad Libs narrative type, it lifted conversions by 25%-40% across the board. Pretty impressive results right?
We thought so too.
One of our specialties is Targeted Lead Generation and we pride ourselves in the quality leads we generate for our clients. We’re constantly looking for ways to improve conversion rates and keep our strategies on the cutting edge. When I came across this Mad Libs idea, I was dying for a chance to test this out on one of our landing pages. Today I’m going to show you what we did to implement this type of form test and share with you our results.
The Mad Lib Form Setup Process
When setting up the test, there are two areas that need to be focused on:
The Design & The Copy.
The whole point of the Mad Libs style form is to bring out the narrative element it offers. With the right copy and layout you can captivate your users. It gives the landing page a much more personal feeling and you can put more emphasis on your offer.
From a design standpoint, be sure to provide a good flow of the form layout and also enough padding so it doesn’t look like complete mess. The first field labled “TO:”, can add a nice touch if you add the logo of the company the user is sending the lead too. Also, in our case we could utilize and re-emphasize the phone number. This not only brings a more qualified/warm lead, it also gives the user trust in the business they’re giving their info to.
Take a look at the example we used below:
PLEASE NOTE: I’ve edited a few elements to the form for privacy reasons.
Landing Page Control Version
Mad Libs Form Style
The Results.
This is what everyone really cares about right? After a few weeks of testing our first landing page, we saw an overall conversion lift of 25%. Amazing.
Mad Libs Form Test Results
For every 100 leads, we are now generating an additional 15 leads above the control.
When you sit back and really look at what this kind of lift does to your bottom line, these are pretty exciting results.
To learn more about Net Media Group’s proven conversion testing services, give us a call at (801) 365-0057 today!
Great post! I had no idea! Thanks for the eye opener!