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We all remember those rainy, boring days as kids, when finding something to do was impossible. Parents around the world cheered as they were thrown a life raft when the Mad Libs books came along. You remember, “The worlds best word game”. Fill in the blanks with words that made the most sense. It was [...]
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25% Lift using the Mad Libs Form for Lead Gen
A/B Testing the One Step Checkout Magento Extension
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Below you’ll find a complete case study where we ran an A/B test within a shopping cart. We were testing the One Step Checkout Magento Extension against the standard Magento “One Page Checkout”. The results may surprise you
In the words of Bryan Eisenberg, “Always be Testing” is a big motto around here. No [...]
How to Create a Successful Facebook Fan Page
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Consider this—according to Facebook Statistics there are over 3 million active Facebook fan pages. On top of that, out of the 400 million Facebook users, 175 million login EVERYDAY.
You got that?
In other words, your company needs to be advertising on Facebook and it’s more than just setting up another pretty Facebook page. I’m here today, [...]
Real Time Search is Here—Now How Do You Leverage It?
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In this installment of our 2010 Social Media Guide, we’re taking a in-depth look at the new real time search functionality that’s being introduced by search engines such as Google & Bing.
First off, the fact that the search engine giant we all know and love—Google, is indexing Twitter tweets into their search results should tell [...]
Social Media Guide for 2010
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Let’s face it, the term and idea of Social Media is trendy and ever-changing. Some business are all over it, while others are ignoring it. I think most business owners truly don’t understand what Social Media really is and what it can do for their business.
Are you participating in Social Media right now? Do you [...]
Website Conversion Testing… It’s as Easy as ABC.
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What do I mean when I it’s as easy as ABC? Well a few things.
Before we dive in head first, let’s get into the mindset of landing pages. Ah yes, landing pages, they can be a man or woman’s best friend right? Or not.
Often times, it’s easy to get caught up in testing so many [...]
Thinking of Paid Search as a Guided Tour
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We need to stop assuming.
I’m guilty of it too as I sometimes have the occasional case of assumptions. When you’re so involved with your product, service or industry you often times forget that everyone else needs the basic info before you make that hard sell.
Try to keep in mind that you need to engage [...]
3 Reports you should love from Google Analytics
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Having solid web analytics to track and measure the success of your website(s) is of course mandatory in this day and age of internet marketing.
But don’t let it stop there.
You should also be using your analytics to help you optimize and improve conversions on your site. Here are few reports inside Google Analytics that might [...]
What’s the ROI in Social Media
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There’s no doubt social media is the new craze and it seems like everyone is talking about it. One of the most talked about topics regarding social media is… ROI.
Can you really experience ROI when you deploy a social media marketing strategy?
Let’s Face it, we’re Addicted to Analytics
These days, we have the ability to track [...]
Paid Search Management will Benefit your Company’s Bottom Line
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If you’ve moved to the internet to grow your business, chances are you’ve danced in the paid search arena. Some businesses try to take it on themselves, while others find a paid search management agency right from the get go. Taking on the paid search side of internet marketing is daunting, overwhelming and in less [...]
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A/B Testing the One Step Checkout Magento Extension
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How to Create a Successful Facebook Fan Page
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Social Media Guide for 2010
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Real Time Search is Here—Now How Do You Leverage It?
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