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25% Lift using the Mad Libs Form for Lead Gen

25% Lift using the Mad Libs Form for Lead Gen

by JR Farr on 10. Jun, 2010 in Lead Generation, MVT

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We all remember those rainy, boring days as kids, when finding something to do was impossible. Parents around the world cheered as they were thrown a life raft when the Mad Libs books came along. You remember, “The worlds best word game”. Fill in the blanks with words that made the most sense. It was [...]

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A/B Testing the One Step Checkout Magento Extension

A/B Testing the One Step Checkout Magento Extension

by JR Farr on 08. Jun, 2010 in MVT

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Below you’ll find a complete case study where we ran an A/B test within a shopping cart. We were testing the One Step Checkout Magento Extension against the standard Magento “One Page Checkout”. The results may surprise you
In the words of Bryan Eisenberg, “Always be Testing” is a big motto around here. No [...]

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ABC Testing Figure 2

Website Conversion Testing… It’s as Easy as ABC.

by JR Farr on 04. Aug, 2009 in MVT

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What do I mean when I it’s as easy as ABC? Well a few things.
Before we dive in head first, let’s get into the mindset of landing pages. Ah yes, landing pages, they can be a man or woman’s best friend right? Or not.
Often times, it’s easy to get caught up in testing so many [...]

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Conversion Testing as an Affiliate Recruitment Strategy

by Ryan Wheaton on 30. Jun, 2009 in Affiliate Program Management, MVT

While it makes good financial sense to have a high converting website, it’s surprising that not every merchant is conducting conversion testing to improve their conversion rates. It’s surprising because it’s a relatively easy way to generate more sales; especially in the affiliate channel.

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