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While it makes good financial sense to have a high converting website, it’s surprising that not every merchant is conducting conversion testing to improve their conversion rates.
It’s surprising because it’s a relatively easy way to generate more sales; especially in the affiliate channel.
Plus, having a high converting site makes for a great recruiting tool to help attract and keep the best affiliates.
Why You Should Be Running Conversion Testing for Affiliates
Every day affiliates ask us about conversion rates and which programs run conversion testing.
They’re asking about it. They look for it. They expect it.
In short, the top affiliates do this on their sites; they expect you to do the same.
There are two basic methods of conversion testing:
- A/B Testing – When you test one variable at a time.
- Multivariable Testing – When you test multiple variables at the same time. This is often referred to as “MVT.”
Conversion testing can be done lumping all sources of traffic, or in its most advanced state, be conducted on each channel separately (PPC vs. SEO vs. Email vs. Affiliate vs. CPM).
Each channel converts differently. However, if an affiliate is going to invest and succeed in promoting your products long-term, your site needs to convert specifically in their channel.
If you have a high converting website, you can advertise your conversion rate to help attract affiliates and save them the step of asking.
I know plenty of affiliates who don’t ask, and expect you to advertise it. So, if you don’t know what it is, find out. If you know and it’s low, fix it!
Just as in your business, affiliates want to invest their time into the things that will bring in the most money.
After all, it is how they earn a living so return on investment is an important factor in their decision to join your affiliate program or not.
If you don’t have a good conversion rate, chances are slim that you’re going to attract the right affiliates. They will move on to another program that does convert.
The higher the conversion number, the more attractive your program will be. Not only that, it will also help you retain affiliates in your program because they will be earning higher commissions.
Everyone wins when you have a high converting website.
Your affiliates win because they earn more commissions. You win because they sell more products. And, it’s all done on a pay for performance basis.
Are you doing conversion testing for your affiliates?
To learn more about Net Media Group’s proven conversion testing methods, give us a call at (801) 365-0057 today!
