A lot actually.
Yep and I’m pulling a few things out of my back pocket that’ll make you stop and think hard about what you and your brand are doing.
If you’ve ever dabbled with conversion testing on a site, there’s so many opinions about what color works for call to action buttons. Does the color red really give a potential buyer a “warning/alert” feeling? Or does it actually create an impulse action? Truthfully, you’ll need to test to really know.
The point of this quick post today is an attempt to make you change your thinking about what colors do or don’t do to your site or brand itself. Enjoy the visual goodness of the two info graphics below and be sure to leave your thoughts in the comments.
Looking at the Top 100 Web Brands
Thanks to the crew over at Colour Lovers for putting together this masterpiece. Out of the top 100 web brands in the world, you’ll notice that blue and red are quite popular.
A Quick Look at How Color Affects Purchases
Another big thanks to Kiss Metrics for breaking down the color psychology of shoppers.
As you look through this infographic, it gives you a nice breakdown of why to choose certain colors, rather than:
“This color scheme looks good” or “I’ve heard this about this color”
