Real Time Search is Here—Now How Do You Leverage It?

In this installment of our 2010 Social Media Guide, we’re taking a in-depth look at the new real time search functionality that’s being introduced by search engines such as Google & Bing.

First off, the fact that the search engine giant we all know and love—Google, is indexing Twitter tweets into their search results should tell you something. Social media has shifted the way we use the internet nowadays. Take a look at this quick video from Google to see what I’m talking about:

Ok that’s cool, but as a Business Owner How Does it Help Me?

Two words—Listen & Engage.

Let me explain.

Over the past year or so consumer expectations have changed. In a crazy, scary and cool sort of way, ALL internet users can find anything and everything instantly. In other words consumer expectations are at an all time high and their want/need for special attention needs to be met or they’ll go somewhere else.

On the flip side, you also have the ability to find out what’s going on right at that instant. Not only can you drill down to a specific niche but you can drill down to geo-location.

Now keep in mind I said “Listen & Engage“. Say for example, you’re a small business owner and you run a local real estate brokerage. So when I say “listen“, take it literally. Hop on Twitter or Google and use their real time search. What are people saying around your niche? Most business owners think the only way to use their Twitter account is to build 1,000+ followers and blast out mini advertisements. I believe that’s a huge mis-concpetion of how to use Twitter. I know that’s been preached to you but to me that’s counter-productive. Rather then hoping they listen, be sure they listen by “engaging“.

Search for anyone talking about the home buyer tax credit that’s about to expire.

“Hey does anyone know who qualifies for the tax credit?”

What a perfect opportunity to engage with that person and create value. Quick example but you get the idea right?

I get it now, but still… what’s the benefit of this?

1. It’s cost effective—You have access to all this for free. It’s free to listen & engage.
2. Qualified Leads/Prospects—The potential customers you’re engaging are qualified because you’ve hand-picked them. Now it’s time to engage them and earn their business.
3. An Insiders Perspective—Learn about what’s going on with your potential customers. What are they asking for? How can you create a solution for their needs?

What’s Next?

Some of you may be reading this and think this is best thing since sliced bread Al Gore created the internet. While others think it’s a complete waste of time. Either way, you’ve got nothing to loose and you may be surprised with your results.  Don’t be a hater and knock it before you try it.

Before you leave, here’s why I feel like this so powerful. Timing is everything. With real-time search you’re engaging with potential customers who are ready to act now. If you can catch someone within seconds or minutes of them wanting or needing something what more could you ask for? Not much.

Thanks for reading through this installment. If you’re struggling with to grow your business using social media, consider learning more about NetMediaGroup’s proven social media marketing methods, give us a call at (801) 365-0057 today!