Tag Archives: A/B Testing
25% Lift using the Mad Libs Form for Lead Gen

25% Lift using the Mad Libs Form for Lead Gen

by JR Farr on 10. Jun, 2010 in Lead Generation, MVT

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We all remember those rainy, boring days as kids, when finding something to do was impossible. Parents around the world cheered as they were thrown a life raft when the Mad Libs books came along. You remember, “The worlds best word game”. Fill in the blanks with words that made the most sense. It was [...]

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A/B Testing the One Step Checkout Magento Extension

A/B Testing the One Step Checkout Magento Extension

by JR Farr on 08. Jun, 2010 in MVT

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Below you’ll find a complete case study where we ran an A/B test within a shopping cart. We were testing the One Step Checkout Magento Extension against the standard Magento “One Page Checkout”. The results may surprise you
In the words of Bryan Eisenberg, “Always be Testing” is a big motto around here. No [...]

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