One great benefit of having an affiliate program is that your affiliates can become a defensive blockade for your brand.

What is a defensive blockade using affiliates?

Defensive blockades with affiliates are when they are used to block your competitors or negative detractors from the first page of search results in both organic and paid search listings.

Imagine typing your company’s name or flagship product’s name into Google.

As you start to review the paid search listings, you notice that some competitors are bidding on your brand name and trying to siphon off potential customers who are specifically looking for your product.

Now imagine doing this again and this time instead of seeing your competitors, you only see “friendly’s” promoting your product who are ultimately driving sales to your site.

This is possible through affiliate marketing.

Why use affiliates for a defensive bloackade?

Some question whether or not those would be sales you would’ve have gotten anyway. One some level that may be true. However, would you rather have the page full of affiliates whom only are paid when a sale occurs or would you rather have your competitors there diverting your traffic and sales?

Another thought, if they are able to close the sale with a different approach and can close the sale when you couldn’t, you still win in the long run because you were able to make a customer through their efforts. Either way you make money.

Why not let the affiliates duke it out with the trademark poachers on their dime?

If you’re wondering how much that costs, you might be suprised to hear that affiliates are paid on a pay for performance basis and are only paid when they make a sale.

This is all tracked using affiliate tracking technology where a pixel is fired from your thank you page whenever a sale occurs and is recorded in a third party affiliate tracking software or affiliate network.

Creating a defensive blockage creates a situation where both you and your affiliates win while your competitors get pushed to page two or further with their tail between their legs.

Further, some companies face a rather unique situation where a disgruntled past customer has made it their lifes mission to tarnish their brand and do an online smeer campaign and get ranked in the top 5 in the search results for their company’s name.

By providing a bounty in addition to commissions, you can attract some pretty big affiliates who would be more than happy to take the challenge.

Using affiliates as a defensive blockade can help you dominate the search results. It’s not enough to just turn affiltiaes loose on organic listings, you should also consider letting them go after paid search with your trademarks in a controlled manner.

To learn more about Net Media Group’s proven outsourced affiliate program management give us a call at (801) 365-0057 today!

Net Media Group has just launched the INVU LCD Fitness Entertainment Systems Affiliate Program.

INVU television systems can be used in any room of the house without taking up valuable space. They have been specifically designed for use with any type or brand of treadmill, elliptical or stationary bike for a more enjoyable work out. These systems feature a 15″ LCD TV, built in DVD player, remote control and an adjustable mount.

The INVU LCD Fitness Entertainment Systems Affiliate Program runs in our in-house platform and offers a 6% commission per sale with an incredible one year long cookie.

If you’re interested in becoming an affiliate for INVU LCD Fitness Entertainment Systems click here.

Net Media Group’s own Affiliate Manager Chuck Hamrick will be speaking at the Affiliate Summit West in Las Vegas, Nevada. This will be Mr. Hamrick’s third time speaking at the Affiliate Summit. He will be speaking at the Ethical Issues in Affiliate Marketing session and will be an expert panel member at the Ask the Experts session.

There are many sides to ethical issues in affiliate marketing. Industry leader panelists at the Ethical Issues in Affiliate Marking session will be speaking on the issue and taking audience questions.

Ask the Experts provides an opportunity for merchants, networks, affiliates and others to ask questions about specialties and issues to various experts in the affiliate marketing world. This is the second session of Ask the Experts at the Affiliate Summit Las Vegas West.

Ethical Issues in Affiliate Marketing – January 11th, 2008
Session 3d
Location: Classroom D – Miranda 7-8
Time: 3:00pm-4:00pm

Ask the Experts – January 13th, 2008
Location: Brasilia 4-7
Time: 10:00 am-11:15am

We will also have a table at the Affiliate Meet Market on Sunday evening. The Affiliate Meet Market will be open on Sunday January 11, 2009 from 12:00pm to 6:00pm. You can find Net Media Group at Table 87.

Please join Chuck Hamrick and the rest of the Net Media Group team at the Affiliate Summit Las Vegas West on January 11-13th, 2008.

To learn more about Net Media Group’s proven affiliate program management give us a call at (801) 365-0057 today!

Net Media Group is pleased to announce the recent launch of the Horizon Fitness Affiliate Program. Committed to convenient fitness, Horizon Fitness offers top of the line home exercise equipment including elliptical trainers, treadmills and stationary bikes.

Horizon Fitness is now offering its complete line of quality home exercise equipment to Net Media Group affiliates with 8% commissions on qualified transactions.

To learn more about Net Media Group’s proven affiliate program management give us a call at (801) 365-0057 today!