Tag Archives: MVT
Affect Color Purchases

How Much does Color really Affect your Website or Brand?

by JR Farr on 17. Sep, 2010 in Design

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A lot actually.
Yep and I’m pulling a few things out of my back pocket that’ll make you stop and think hard about what you and your brand are doing.
If you’ve ever dabbled with conversion testing on a site, there’s so many opinions about what color works for call to action buttons. Does the color red [...]

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Conversion Testing as an Affiliate Recruitment Strategy

by Ryan Wheaton on 30. Jun, 2009 in Affiliate Program Management, MVT

While it makes good financial sense to have a high converting website, it’s surprising that not every merchant is conducting conversion testing to improve their conversion rates. It’s surprising because it’s a relatively easy way to generate more sales; especially in the affiliate channel.

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