NetMediaGroup recently partnered with Mexico Alive to launch Mexican-Real-Estate.com, a new lead generation program that takes advantage of Mexico’s flourishing real estate market.

Mexico Alive, a leader in the rental income property industry, handles five unique properties in the Riviera Nayarit and Puerto Vallarta areas. They offer Discovery Weekends where attendees enjoy three fun-filled days in Mexico learning the ins and outs of property ownership and experiencing the exciting activities and attractions these breathtaking locations have to offer.

Between the industry leading conversion rates NetMediaGroup has to offer and the quality driven business model of Mexico Alive, this partnership is expected to yield exceptional results.

If you’re considering starting an affiliate program, you need to understand that there are two primary kinds of affiliate networks out there and each offer two very different approaches.

Let’s take a look at each type of affiliate network and see how they measure up.

1. Affiliate Networks

An affiliate network primarily focuses on product based companies and provides the marketplace and technology to recruit affiliates, load banners and text links, provide tracking, pay affiliates, and more. While some affiliate netoworks offer some lead based programs, it is a very small percentage of their business.

In an affiliate network, companies are referred to as merchants and their sales force is referred to as “affiliates.”

Traditional affiliate networks include Commission Junction, Share A Sale, LinkShare, AvantLink, and more.

How an Affiliate Network Works:

• Every time a sale occurs a commission is paid to the affiliate who generated the sale.
• Commissions are usually a percentage of sale (rev share model).
• Commissions are paid once a month.
• Does not allow all kinds of affiliates (I.E. Email, co-registration and other incentivized traffic).
• More brand and trademark sensitive.
• In-house affiliate managers or outsourced program managers  manage the affiliate program.
• Affiliates are screened and approved into each program individually.
• The merchant has access to their affiliates.

Now, let’s look at a lead based affiliate network; which is referred to as a CPA Network.

2. CPA Networks

CPA Networks focus their efforts on lead generation for companies.  In CPA networks, companies are called “advertisers” and their lead partners are called “publishers.” They run a clients “offer” in their network (like a free trial) to either generate a lead of traffic or both from their base of publishers. Some CPA networks

Examples of CPA Networks include Hyrda Network, ROI Rocket, and Click Booth. Please note that I am in no way endorsing or recommending them, just giving examples.

How a CPA Network Works:

• Every time a lead is generated, a publisher receives a payout.
• Payouts on offers are usually a fixed dollar amount.
• Generates high volume of leads and traffic.
• Publishers have their choice of generating traffic (PPC, SEO, Email, Co-Reg and other incentivized traffic).
• Payouts to publishers are usually weekly or bi-weekly.
• Less brand and trademark sensitive.
• An advertiser runs their offer in the CPA Network without an affiliate manager.
• Publishers are approved in the network and can run any offer for any company.
• Advertisers do not typically have direct access to their publishers.

If you are a product based company you should consider investigating an affiliate network. If however, you are looking to get leads you might want to consider a CPA Network.

That said, if brand and trademark are an issue and you need high quality leads that convert, you might want to consider partnering with a lead generation company rather than a CPA Network.

To learn more about Net Media Group’s proven high quality lead generation campaigns give us a call at (801) 365-0057 today!

FOR IMMEDIATE RELEASE

Contact: Mark Swaby
Net Media Group
Office: (801) 993-2222
Email address: mswaby@netmediagroup.com

Salt Lake City – October 19, 2008 – AffiliateCrew, an online marketing agency, has changed their name to NetMediaGroup. The name change was done in an effort to better reflect the company and all of its marketing capabilities.

“Our business is helping companies connect to customers online,” said Mark Swaby, Senior Vice President of Business Development at NetMediaGroup. “Over the years we have become the industry experts in doing this. While our affiliate business is essential to what we do, and we will continue to do it better than anyone else, it really is just one component in a very large, and successful solution for our customers. We are passionate about taking a customer’s online campaign from inception to successful implementation with all of the resources at our disposal. NetMediaGroup helps us convey that message to our customers.”

NetMediaGroup works with successful national companies, with established products and brands that are lacking an online retail or sales presence or looking to make an existing campaign better. Some of the tools used to do that include:

• Lead Generation
• Paid Search
• Search optimization strategies (SEO)
• Affiliate Programs
• Turnkey Website
• Multi-Variable Testing
• Social Media Services

Another way NetMediaGroup works to set itself apart from other online marketing agencies is by working on a performance-based business model. If clients don’t see a predetermined, desired action, they don’t pay. Only when their clients succeed does NetMediaGroup succeed. The company currently has a client roster filled with successful national companies including Little Giant Ladders, Rug Doctor, Register.com, Rockwell Tools, WORX, Lipozene, Bosley, Pro-Form, and Health Rider.

For more information about NetMediaGroup and their services visit  give us a call at (801) 365-0057 today!

About NetMediaGroup
Located in Salt Lake City, NetMediaGroup is an online marketing agency specializing in helping nationally known companies selling products or services via traditional media connect with the online component. This is done through groundbreaking strategies in lead generation, paid search, search optimization strategies (SEO), affiliate programs, turnkey website, multi-variable testing and social media services.