What do I mean when I it’s as easy as ABC? Well a few things.
Before we dive in head first, let’s get into the mindset of landing pages. Ah yes, landing pages, they can be a man or woman’s best friend right? Or not.
Often times, it’s easy to get caught up in testing so many elements within a page that before you know it, you’ve developed a serious case of the test flu. You’re sick and tired of not seeing big lifts in your conversion rate & you’re running out of ideas to test.
What’s the Cure for your Test Flu?
Well — you’ve got a few options here.
- You can throw in the Jackson 5 album and dance the test flu out of your system.
- Sing the alphabet and be sure that next time someone sings with you.
- Come up with a compelling ABC landing page test.
I think the most obvious choice is to choose #3 while doing option #1 at the same time.
Enough with the jokes, let’s roll our sleeves up and get into the Nitty Gritty.
I wanted to show how incremental Website Conversion testing can be to your bottom line, even in it’s simplest form, an ABC test. As I mentioned above, it’s easy to caught up with the minute details within your landing page. In this post, we take a step back with the magnifying glass and we’re looking to test 3 different landing pages (A,B & C).
The difference in the landing pages with this example is in regards to the look and feel. We changed the following:
- Different Color Scheme
- Various Images within each page
Be sure to just start with these elements. You’ll want to be sure to keep the same offer or call to action in order to truly know what made the impact. If you start throwing too many ingredients into the testing stew, it will be way too salty 
One more time, in this example, we just tested the aesthetics of the landing pages, so again, same call to action, same copy & headlines just different color schemes.
I tried to break down what I’m referring to in the figure below. This is where the ABC part comes in. Take a look below:
You’ll notice we have the same layout, flow of the copy, etc. We just simply changed out the colors and images. With this type of test you can gauge what images & colors your visitors are responding to best.
The Results – 31.8% Improvement
I want to share some results that we’ve seen with a test launched that is running against 3 variations of a landing page. (Variation A, Variation B & Variation C) See below.
You can see based off the observed improvement that we’re above 30%. Rather than converting 3.9% of all of our visitors, we’ll be converting 5.25% of them. Not too bad eh?
Also, we’ve nailed down the best color scheme to go with, so now’s the time to go back to the drawing board and start testing those smaller details within the landing page itself. As those new test’s begin to take shape, we’ll soon be sitting on a lead gen form that’s converting at 10% or more!
Bottom line — TEST, TEST, TEST! There’s always room for improvement.
To learn more about Net Media Group’s proven conversion testing methods, give us a call at (801) 365-0057 today!
